During this past week, there has been much to read about the success of Virtual Events as it relates to Expos, and how people are eager to get back to face-to-face interactions. Since the start of the pandemic, many have felt this truth would reveal itself in time.
Face-to-face interaction engages more human senses than other means of communication. We’ve all heard the phrase “lost in translation”, right? Seeing, hearing, feeling, etc. an environment or event has much more impact than anything we receive through a screen. In particular, Exhibitors are stating disappointment in the outcome of VIRTUAL Expo Halls.
The recent survey from MeetingsNet “reveals that a lot of exhibitors are unsatisfied with the level of engagement with customers and prospects these events provide—in fact, 43 percent of exhibitors who have participated in a virtual trade show say they won’t do so again. But the survey also provides much for organizers to consider as they work to improve the exhibitor experience.”
Reviewing another survey this week from Globetrender, an online magazine and trend forecasting agency dedicated to the future of travel, reinforced that “most of us can’t wait to see human faces in the flesh, shake hands, and hug.”
Bring on the face-to-face meetings, events, and expos!
Here we are 8 months into the pandemic, and it is encouraging to review these results of how impactful face-to-face meetings are to the human experience. Curtin has been preparing for this moment. We have done our homework, listened to the experts, and kept our clients’ needs at the forefront of our preparations. As we all step forward into the new norm of LIVE events, Curtin will implement the necessary health and safety protocols for each client we serve. We embrace the opportunity to be a leader in COVID compliance resources for our industry.
Contact Curtin at (415) 883-7818 or info@curtinconvention.com, so we can share our protocols to make your event COVID compliant.
Resources: MeetingsNet and Globetrender surveys.
